Communications Research
 
 

Specialising in social marketing campaigns, Inca Consulting provides a variety of research services to support advertising and other communications activities:

  • Exploratory research to develop strategies and formulate creative briefs
  • Communications development research to help select and refine creative options
  • Communications evaluation to measure the reach and impact of a campaign.

    A solid understanding of the ways consumers process and react to communications materials underpins the approach taken.